Jumei is China’s No. 1 online retailer of beauty products as measured by gross merchandise volume (“GMV”) with a market share of 22.1% in 2013, according to the Frost & Sullivan report. Jumei has grown rapidly and substantially since it launched the jumei.com website in March 2010.
Jumei believes that its internet platform is a trusted destination for consumers to discover and purchase branded beauty products and fashionable apparel and other lifestyle products. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform.